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Digital Marketing Manager Full Time

Job Purpose Cassava Smartech is looking for a versatile, energetic and dynamic Digital Marketing Manager to join the Marketing Team. The main purpose of the job is to manage Cassava’s Digital Marketing & Communication function ensuring brand visibility in order to enhance products and services uptake.

Qualifications and Experience

• A Commercial Degree in Marketing, or equivalent.

• Post graduate qualification (e.g, MBA /MSC) will be an advantage.

• 4 – 6 years’ experience in a similar role or related environment.• Possess excellent presentation and strong interpersonal skills.

• Leadership and Team Management skills.

• Possess good training skills

Key Result Areas

• Identifies and prioritizes digital marketing objectives, and establishes the tactical marketing plan and submits to the Chief Commercial Office for approval.

• Reviews latest technologies and explores new developments in the digital marketing landscape to find innovative ways to more effectively deliver the communication and business objectives.

• Develops, implements and monitors systems and procedures necessary to the smooth operation of the social & digital marketing function.

• Develops a social and digital marketing plan for the company’s corporate and portfolio of brands in order to deliver the required e-marketing objectives.

• Leads the implementation of assigned Digital marketing initiatives in line with set objectives.

• Analyses campaigns, identifies trends and provides accurate reports and optimizes campaigns to produce the best return on investment for Cassava.

• Manages all Cassava digital asserts (Web, apps, mobile, sites) as it relates to the information management and reporting.

• Researches on industry best practices for existing and emerging trends in social media and making recommendations for application to marketing programs.

• Manages the development of content marketing, content generation & optimization.

• Manages the development of effective digital media campaigns, conceptualizing, creating, executing, measuring and evaluating digital media campaigns and makes necessary recommendations.

• Evaluates the integration of customer needs and technology and makes necessary interventions.

• Oversees implementation of digital tools and platforms to enhance customer experiences

• Manages all the digital/online brand building communication.

• Creates and enforces online brand guidelines, ensuring that designs, products, advertisements, messages and image meet company brand and regulatory requirements for the managed portfolio.

• Manages communications campaigns that are aimed at lead generation, lead conversion, brand awareness & online visibility for the managed product portfolio and recommend to the Chief Commercial Officer

• Integrates the online marketing communication process through planning, executing & monitoring the brand messages that enhance customer experiences and create lasting customer relationships.

• Evaluates the effectiveness and efficiency of digital marketing activities using latest web measurement metrics and analytics for ROI.

• Develops cost effective online media plan for the assigned portfolio with the Agencies.

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